Lucknow: In the ever evolving landscape of India’s quick-service restaurant (QSR) landscape, where culinary innovation meets the demands of a fast-paced lifestyle, Rollarappaa has carved out a distinctive niche. This homegrown brand, celebrated for its vibrant array of shawarmas and kathi rolls, has transformed from a modest roll corner into a burgeoning franchise, captivating taste buds and inspiring entrepreneurs across the nation. The story of Rollarappaa is one of passion, strategic expansion, and an unwavering commitment to delivering unique flavors to a diverse clientele.
Founded by Supreet Singh, Rollarappaa emerged with a vision to elevate street food into a delightful, accessible dining experience. From its early days at Sikandar Bagh Chauraha in Lucknow, the brand captured local hearts with its creative menu, featuring items like the Mafia Chicken Roll, Chicken Big Daddy Roll, Dip in Gravy Rolls, and the vegetarian favorite, Mafia Paneer Roll.
What set Rollarappaa apart was its dedication to quality—using authentic, fresh ingredients to craft rolls that delivered bold, memorable flavors. As one Tripadvisor reviewer noted, “They indeed use quality and authentic raw materials, that’s the reason the taste is class apart.”
The brand’s initial success in Lucknow laid the foundation for its ambitious expansion. By February 2025, Rollarappaa had grown to 23 outlets across India, with new locations in Indirapuram and Noida Sector 62, operating from 11 AM to 4 AM to cater to both daytime crowds and late-night foodies.
To celebrate these openings, Rollarappaa offered its entire menu at an irresistible ₹49 for a limited time, a move that not only attracted new customers but also reinforced its community-centric ethos. This bold pricing strategy showcased the brand’s confidence in its product and its intent to make quality food accessible to all.
Rollarappaa’s growth is a testament to its strategic foresight and adaptability. The brand has tapped into the rising demand for quick, flavorful meals in India’s competitive QSR market, positioning itself alongside giants like Third Wave Coffee, which recently expanded to 165 cafes.

Unlike many competitors, Rollarappaa has focused on high-footfall locations and extended hours, ensuring it captures diverse customer segments, from busy professionals to late-night revelers. Its expansion into Gurgaon’s U Block, facilitated by CYK Hospitalities, and other key areas like Hyderabad’s Nallakunta and Kondapur, reflects a calculated approach to scaling in urban hubs.
Supreet Singh’s leadership has been pivotal to this success. “At Rollarappa, our passion for innovative flavors and community connection has driven our rapid growth,” he stated in a Restaurant India interview. The brand’s ambitious goal to reach 100 outlets within two to three years underscores its confidence in its business model and customer loyalty. This vision is supported by a franchise model that invites entrepreneurs to join the Rollarappa family, offering a lucrative opportunity to tap into a proven brand with a growing fanbase.
Customer feedback has been a cornerstone of Rollarappaa’s journey. With a 4.5/5 rating on Tripadvisor for its Lucknow outlet, reviews highlight the “fantastic” food and “pleasant” interiors, though some note the lack of seating and average service speed. These insights have likely informed Rollarappaa’s focus on improving operational efficiency while maintaining its signature taste. The brand’s interactive social media presence, with over 7,293 likes on its Lucknow Facebook page, fosters a sense of community, making it more than just a fast-food joint—it’s a cultural touchpoint.
Rollarappaa’s menu diversity, from Cheese Margherita Rolls to Mutton Keema Rolls, caters to India’s varied palate, blending traditional flavors with innovative twists. This adaptability, coupled with a focus on quality and accessibility, has positioned Rollarappaa as a standout in the street food segment. As it continues to expand, the brand is not just serving rolls—it’s rolling out a vision of culinary excellence and entrepreneurial opportunity, proving that a simple idea, executed with passion, can become a nationwide sensation.